Business Feedback - Sydney

 Sydney had the following to say about my business and the way it runs:

"Do you like the idea?

The idea sounds great, definitely a business that stands out!

What do you think will be successful?

I can see this being successful as like I mentioned, it stands out and I don't really see many literature-based businesses in the area. It would be also useful for so many people as writing up ideas into fully produced stories.

What problems do you think they might encounter?

The problems you could encounter would be growth in interest since by having a primarily online presence, everyone starts out struggling to find their audience though you can most likely overcome this by pushing forward with your marketing literally everywhere on every platform.

Where do you think their biggest competition will come from?

I genuinely don't think there is many big competitions out there since it's a unique idea, though I guess other similar businesses who are more out there and experienced (within the business ground), could be a potential threat.

What do you like/dislike about the branding?

I really like the branding, it's straight forward and it links so well to the business name, even without the text, you could most likely guess the name in an instant. The green isn't too overpowering to look at and the white book fits nicely. The font also fits nicely as it has a playful and creative appearance to it.

My only nit-pick would be maybe the gradient of the green, could just be a solid green instead.

Any other feedback?

Can't think of anything else"

Like Rosie's feedback, the majority of the feedback is positive and lets me know that my business is headed in the right direction with the way that it's aiming to run. There are some points that I need to look at, however. Just as Rosie said, Sydney mentioned that the gradient for my logo looks a little off, and suggested that I make it a solid green instead. I played around with this idea at first and didn't like it, but I'll have to survey more people to see whether or not I can get a consensus on how it looks.

Additionally, Sydney mentioned that I may have trouble gaining a customer-base due to my entirely online presence. This is something I've thought about and is something I'm actively trying to avoid, as I need customers. As she said, I could just push my business hard on the marketing side of things, but this may end up being tacky. Therefore, I may have to consider some limited in-person marketing, perhaps partnering with the National Centre for Writing and getting some advertisement set up in their base of operations in Norwich (an idea I've played around with before in my Business Model Canvas).